America's Cup appoints BWA Yachting to manage America's Cup Super Yacht Program; America's Cup Trophy visiting the Ft. Lauderdale International Boat Show
SAN FRANCISCO, California & Ft. LAUDERDALE, Florida – October 23, 2012 - The America's Cup, the oldest trophy in international sport, will be showcased during the Ft. Lauderdale International Boat Show this week to promote the America's Cup Super Yacht Program and to celebrate the success of the inaugural eight events of the America's Cup World Series. In addition, America's Cup organizers have recently announced the appointment of BWA Yachting to manage the America's Cup Super Yacht Program.
Edward Pegan, Commercial Director for BWA Yachting says, “We are incredibly proud to take on a leadership role in the Super Yacht Program and are already working diligently to promote the events, sell yacht berth packages and coordinate the various logistics for yachts which will be participating. Along with the America's Cup World Series, BWA will focus heavily on the full schedule of racing that will take place in San Francisco next summer, and we will have a team in place in the Bay Area to provide all of the local agency and concierge services to the super yacht community. For anyone involved in yachting, I can't imagine a better place to be than San Francisco in 2013.”
Andy Hindley, C.O.O. of America's Cup Race Management comments, “We've had an enthusiastic welcome by the super yacht community in Europe and are looking forward to bringing the America's Cup to FLIBS where it will be showcased during numerous Super Yacht Program Partner's events. The AC Super Yacht Program has created a unique experience for owners, charterers, guests, captains and crew and we are pleased to have BWA Yachting onboard.”
In addition to BWA Yachting, other Operational Partners of the America's Cup Super Yacht Program include Fraser Yachts, Ocean Independence, Boat International Media and the U.S. Super Yacht Association.
About the America's Cup - www.americascup.com
One of the most fiercely competitive and sought after trophies in all of sport, the America's Cup was first raced in 1851, 45 years before the modern Olympics. The U.S. yacht America won, giving the international sailing competition its name.
The next Louis Vuitton Cup, America's Cup Challenger Series (July-August 2013) and America's Cup Match (September 2013) will be held for the first time in San Francisco Bay, a natural sailing arena where more than one million spectators are expected.